There has always been guerilla marketing in snowboarding. Stencils and well placed stickers are a great way to get your name out especially if youre a small up and coming company. Grenade and Levitation Project are two great examples of snow companies that have created major buzz for their brand using this style of marketing. As you drive up Big Cottonwood Canyon to Brighton there are numerous twists and curves. Many of these curves have the standard yellow directional warning signs around them. Many times youll see someone has placed a sticker or two on the signs. However the real locals and savvy guerilla marketeers know that the best spot to place your stickers is on the S Curve next to the Hidden Falls/Mill B trail head.
You see all of the other signs are continuously knocked down in the winter by tourons ignoring the “4×4 or Chains only” sign at the bottom of the canyon and driving their Chrysler 300′s up the mountain. However the signs that ring the Mill B S-Curve are anchored behind barricades (Jersey Barriers if youre down with the lingo the kids use nowadays). This makes them the ideal spot to plaster your company logo all over the place. A few times each season as the signs become completely covered the Canyon Patrol will go through and clean them off and the whole process begins again. The Mill B S Curve a Salt Lake guerilla marketing hotspot …..